"Mitchel Whitington is a master at creating attention-grabbing press kits, and he willingly and humorously shares his experiences in obtaining and creating publicity. My first press kit consisted of a few boring pages of typed information. After working with Mitchel, I took his techniques and created an eye-catching press kit that is proving to be an effective means of attracting attention. In addition, he has that sincere quality that convinces you that you can do it too!" - Dorothy Waldman, author of The Biker's Guide to Texas

Thank you for all of your amazing talent and hard work in getting our press kit underway. It now looks so professional! It arrived in due time for us - as we have to send something to Gourmet magazine - per their request! Thank you again and again and again for being so thorough and thoughtful with our materials. I love the way it came out! If you are ever on the east coast, I need to demand that you make a trip up here so we can spoil you rotten! We are forever in your debt... - Peekamoose Restaurant, Big Indian, NY

"I got your press kit review package late last week - thanks! I really like the ideas in there about using a variety of graphics. Your comments focus my message very nicely. Your presentation made it fun to receive the constructive criticism. I just happened to have a media expert visit Saturday and she agreed with what you added to the kit. Getting the press's attention is really tricky. I appreciate all the help I can get. Thanks for all your creative work on this packet. I would recommend you without reservation to anyone who needed to build a book press kit." - Sandi Smith, author of Following Amelia: A Modern-Day Round-the-World Flight

"From start to finish, Mitchel Whitington guided me through the whole process without rushing me along or making the experience tedious. Rather, his goal of excellence was more important than "just getting it done." As a result, the final product is attractive and classy as well as functional and expertly done. In other words, it's a masterpiece. When it comes to creating a press kit, Mitchel Whitington is - without a doubt - the ultimate professional." - Shirley Vaughn-Hammond, author of Glory! Glory! Pieces of God's Story

You Deserve Success With Your Book...

And if you've written a book, you know that success is measured in sales: from personal appearances, at speaking engagements, on your website, and in bookstores.

Book sales come from promotion, but if you're not using the right tools to promote your book, it's like trying to row a boat with a broom handle instead of an oar. You just won't get anywhere.

The single most-overlooked book promotion tool is something that is easy to construct, extremely low in cost, simple to use, yet can turn your promotion campaign into a media explosion. But to most people - even high-dollar publicists - this item is only an afterthought. Marketing books usually grant it only a few paragraphs, or a small chapter at best. It is perhaps the most misunderstood, under-judged, and ignored item in the world of book promotion. It can make a drastic difference in your marketing efforts, though, and give you results like you never thought possible. What is this miraculous item? Something that you may not have given any thought to at all... a press kit.

Most press kits that writers use are virtually identical: a book cover pasted to the front of a folder, with a press release and author photo inside. I have half-a-dozen marketing books on my shelf right now teaching that very method, as if it were some industry standard carved in granite. Fortunately, it's not - but that tired, old method of building press kits is the only way that anyone knows. What people are missing is the fact that a unique, compelling press kit can help propel your book to the top of the stack on a reviewer's desk, get you the drive-time interview that you've been wanting, or land the book signing at the toughest store to crack.

Believe me, you don't have to be a marketing genius or graphic designer to construct a gripping, info-packed press kit that simply can't be put down. I've taught many, many writers how to do it, and I can teach you. These are techniques that I developed myself, and I've continued to hone them over the years - not for theory or academic reasons, but to promote my own books. I use these powerful marketing techniques with every book that I write, and I attribute a large part of my success to them.

Now you can learn the simple secrets to building an attention-grabbing press kit of your own with The Press Kit Constructor.

With The Press Kit Constructor,
You Will Learn...

Most of all, though, the easy-to-master methods of dynamically using your press kit...
use them to jump-start your book promotion campaign!

Learn Lessons Drawn From
Real-Life Examples

These aren't "pie-in-the-sky" theories; I use specific, real-life examples to show how a press kit can make a book promotion campaign successful. You'll learn how to physically construct your press kit - economically, but professionally. There is also instruction on how to best select the recipients of your press kits for maximum results. When you finish reading the practical application portion of The Press Kit Constructor, you won't be simply left out in the cold... it also contains all the elements of four complete press kits - press kits that you can study, press kits that were actually used to successfully promote their books.

What do those TV commercials say... "But wait - there's more!" In this case, though, there really is. My goal isn't to teach you how to do a press kit for your current book. I want you to learn the theory and practice of press kits, so that you will be able to construct and use them for all of your future books. The Press Kit Constructor won't just help you make your current book successful -
it will change the way that you do marketing forever.

This 170+ page ebook contains detailed instructions that use real-life examples. You'll learn the techniques, and see some of the actual results that I've achieved from using them. I know that some people learn better by example, so I've also included four five complete press kits - every element of each one, all with my comments and notations. It is by far and away the most comprehensive presentation that I've ever put together on the subject.

You'll see that I just added another complete press kit - one from a doctor who wrote a book about fighting childhood obesity... it was very interesting to put together, and I think that you'll enjoy dissecting it.

With the Press Kit Constructor, you'll learn:

1. The two critical goals of your press kit
2. The elements to include in your press kit
3. How to theme your press kit
4. Physically putting your press kit together
5. Successful methods for using a press kit
6. And much, much more.

The Press Kit Constructor is an ebook in Adobe Acrobat® format that you can download immediately. You can therefore read it on your computer, search the book for specific information, or print off sections to take with you on the go. Maintaining the Press Kit Constructor as an electronic book allows me to continually update it so that you're guaranteed to have the latest information possible. In fact, I just added two bonus chapters that you'll find very interesting - brand new ways to use press kits, just to illustrate how powerful they truly are.

So how much is all this information
worth to you?

Well, here are a few facts to before you answer:

• You could pay anywhere from $100 to $200 just to attend a conference where I'm doing my press kit presentation. I'm not bragging, because I don't get all that money, but that's simply how much they charge. Next, factor in travel expenses, lodging, meals, and the price increases exponentially.

• Try hiring a publicist, one that won't have a fraction as much information on press kits as you'll get in this ebook, and can still find yourself paying $100 an hour. An hour! You'll spend a thousand bucks before you get a good start to promoting your book.

• As time allows, I still consult with authors and build their press kits for them. My current fee to construct a press kit is $500. I've been doing it a long time, and I've done many kits for many authors. If you want me to simply build a press kit for you, it's much more expensive than the Press Kit Constructor, and you'd have to pay the same price all over again (if it is still the same, at that point) for your next book's press kit.

But believe it or not, the price for The Press Kit Constructor is only $19.95. It's much less than you'd pay - to get a fraction of the information - at a conference where I'm speaking, and certainly less than you could retain me to construct a press kit for you. You'll learn the exact techniques that I've used for years - I want to make you a press kit expert!

Get The Ball Rolling!

So how do you get The Press Kit Constructor? It's easy... simply use the secure server link below to order the book - it is one of the safest and most secure methods on the planet, and you can use any credit or debit card. It's simple, safe and secure. You will be given a download link, and you'll be reading the ebook immediately using the free program Adobe Acrobat (you probably already have it; if not, get it free from www.adobe.com).

If you would like more information on having me personally design your press kit, speak at a writer's conference, or if you have any problem at all ordering the ebook, simply drop me an email. You won't be contacting some nameless, faceless help disk - you'll be talking directly to me:

mitchel AT whitington DOT com

(replace the "AT" with "@", "DOT" with ".",
and lose the spaces in between)

"One of the keys to Mitchel Whitington's success is his innovative use of a publicity tool: the press kit. He’s written articles on it and explained the techniques at writers’ conferences, but you have no idea how impressive one of his press kits is until you've seen it. This tool reaches out, grabs the person reading it, and hangs on like a pit bull. His press kits are not only imaginative, but also inspiring. Whitington’s instruction was priceless!" - Ronald Wayne Jones, author of Black Breath of The Lutron

"I met Mitchel Whitington at a conference - and it changed my opinions of press kits forever! Simply said, he is the master of the press kit. When I used his techniques to build one for my book, the results were incredible. People are visual creatures, and having a press kit that is unique, attractive, and interesting to read makes all the difference in the world - and Mitchel can show you how to do it." - Ginnie Sienna Bivona, author of Ida Mae Tutweiler and the Traveling Tea Party

"I worked with Mitchel Whitington on the press kit for my book, 'Public Schools, Public Menace.' Mitchel was wonderful to work with. He is creative, diligent, and hard-working. He thoroughly understood the issues I wanted the Press Kit to bring out. I now have a strong, attention-grabbing press kit that I know will bring me radio and TV interviews. I want to recommend his services and talent completely." - Joel Turtel, author of Public Schools, Public Menace

"I despise selling, especially marketing myself. With the tremendous press kit I put together through Mitchel’s tutelage, I can’t wait to hand it to people, sharing a fun package of work. I can give away press kits and bookmarks; the book will market itself. Beyond the great concept, Mitchel’s personalized critique enhances the bargain. He identified my tendency to deprecate myself then suggested the perfect remedy. He’s a bargain who comes wrapped in a Press Kit Constructor. - Barbara B. Rollins, author of Syncopated Summer

Be sure to read Mitchel's article on press kits and book promotion in the new Writer's Digest Yearbook 2008!